How it works
Structure first. Motivation second.
Nothing about Pure Life 120 is left to willpower. Here is exactly what happens from the first conversation to Day 120.
The process
- 01
Free Alignment Assessment
50 questions that show where your daily habits stand today — your Pure Life score and a free personalized 120-day protocol.
- 02
Intake & Baseline
Goals, lifestyle, training history, nutrition, sleep, alcohol, stress and starting measurements. The Zinzino Balance Test establishes a wellness baseline.
- 03
Your Protocol Is Built
A personalized 120-day plan across mindset, fitness, nutrition, recovery and daily habits — designed around your real schedule and equipment.
- 04
Day 1
You start with structure already in place: what to do today, how to track it and who is holding you to it.
- 05
Weekly Coaching Rhythm
A private 1-on-1 session plus group coaching every week. Progress reviewed, obstacles solved, protocol adjusted.
- 06
Measure & Adjust
Habits, physical progress and lifestyle changes tracked throughout, so decisions are based on data instead of feelings.
- 07
Sustainability Plan
The final phase builds the routines, standards and structure you carry forward on your own after Day 120.
The 120-day journey
Three phases. One direction.
PHASE 1 · DAYS 1–30
RESET
- Break old patterns.
- Remove excuses.
- Establish structure.
- Create discipline.
- Build momentum.
Month 1 intentionally establishes stronger structure and accountability than you are used to. The first 30 days are built to interrupt the patterns that keep resetting your progress.
PHASE 2 · DAYS 31–90
TRANSFORM
- Build consistency.
- Improve physical performance.
- Strengthen nutrition.
- Develop mental resilience.
- Improve health habits.
- Measure progress.
This is where new behaviors begin becoming normal — where the work stops feeling like a program and starts feeling like your week.
PHASE 3 · DAYS 91–120
BECOME
- Own the lifestyle.
- Reduce dependence on motivation.
- Lock in routines.
- Build your own standards.
- Plan life after Day 120.
Shift from following a program to owning the lifestyle. The objective is to establish habits, routines and identity capable of sustaining results long after Day 120.
The goal isn't to complete 120 days.
The goal is to become someone
who doesn't want to go back.
Inside Pure Life 120
What your week actually looks like.
Daily
- Personalized habits
- Nutrition
- Workouts & movement
- Recovery
- Supplements
- App accountability
Weekly
- Progress review
- Weekly report
- Momentum Room group accountability
- Private 1:1 coaching with Coach Rob
- Protocol adjustments where needed
The Pure Life App
Your entire Pure Life system.
In your pocket.
Every Pure Life 120 participant receives full access to the app — so your protocol, tracking and accountability live in one place, every day.
- Habits
- Nutrition
- Workouts
- Supplements
- Progress
- Reports
- Leaderboard
- Achievements
What's included
Everything inside Pure Life 120.
PERSONALIZED 120-DAY PROTOCOL
A structured plan based on your goals, lifestyle, habits, fitness level and starting point.
WEEKLY 1:1 COACHING WITH COACH ROB
Private sessions focused on accountability, mindset, progress, obstacles and adjustments.
WEEKLY GROUP SUPPORT — MOMENTUM ROOM
Education, motivation, accountability and shared progress with the group.
FULL PURE LIFE APP ACCESS
Habits, nutrition, workouts, supplements, recovery, progress, reports, leaderboard and achievements.
PURE LIFE MINDSET COMMUNITY
Full community access throughout the transformation.
FITNESS PROTOCOL
Progressive training and daily movement recommendations.
NUTRITION PROTOCOL
Practical nutritional structure designed around sustainable lifestyle improvement.
DAILY HABIT SYSTEM
Daily actions and accountability around movement, nutrition, mindset and recovery.
WELLNESS & RECOVERY
Meditation, sleep optimization, hydration, cold exposure, sauna and recovery practices where appropriate.
PROGRESS TRACKING
Track habits, physical progress and lifestyle changes across the full 120 days.
SUSTAINABILITY PLAN
The final phase creates the structure you continue after completing the program.
The investment
For the next 120 days,
you won't have to figure this out alone.
PURE LIFE 120
120-Day Transformation Protocol
$400 CAD / month
For 4 months
Total program investment: $1,600 CAD total
A four-month commitment. System + weekly 1:1 coaching + accountability.
Your enrollment includes
- PERSONALIZED 120-DAY PROTOCOL
- WEEKLY 1:1 COACHING WITH COACH ROB
- WEEKLY GROUP SUPPORT — MOMENTUM ROOM
- FULL PURE LIFE APP ACCESS
- PURE LIFE MINDSET COMMUNITY
- FITNESS PROTOCOL
- NUTRITION PROTOCOL
- DAILY HABIT SYSTEM
- WELLNESS & RECOVERY
- PROGRESS TRACKING
- SUSTAINABILITY PLAN
After Day 120
Day 120 isn't the end.
Complete Pure Life 120 and choose how you continue. These are graduate options — not alternatives to the transformation.
Maintain the standard
PURE LIFE 365
$99 CAD / month
- Pure Life App & Community
- Ongoing tracking & accountability
- Group support / Momentum Room
- MONTHLY 1:1 coaching with Coach Rob
Graduate continuation program — available after completing Pure Life 120.
The system
PURE LIFE APP
$29 CAD / month
- Pure Life 120 App & Community
- Habit, nutrition, workout & supplement tracking
- Recovery & progress tracking
- Points, streaks, achievements & leaderboard
- Reports
Self-guided — does not include 1:1 coaching, weekly coaching calls or Momentum Room coaching.
Measure
We don't rely only on how you feel.
Baseline → Protocol → Consistency → Retesting → Progress
Purchase Your Zinzino 120 Protocol HereHow testing fits the Pure Life method
The Pure Life 120 Protocol isn’t just about how you look or feel—it’s about creating measurable change from the inside out. That’s why Zinzino products are an integral part of the 120-day journey.
Instead of simply guessing about your nutrition, the Zinzino BalanceTest provides a blood-based measurement of your fatty-acid profile, including your omega-6:3 balance. This gives us a baseline at the beginning of the program and an objective way to track change over time.
The Zinzino BalanceOil+ provides EPA and DHA omega-3 fatty acids, combined with polyphenol-rich olive oil, as part of the nutritional foundation of the protocol.
For Pure Life 120, this creates something I believe is incredibly important:
Test → Take Action → Stay Consistent → Retest → Measure Progress
We’re not relying solely on the scale, the mirror, or how you feel. We’re adding measurable data to the transformation.
Combined with structured nutrition, physical activity, recovery, mindset work, accountability, and lifestyle changes, Zinzino gives the Pure Life 120 Protocol another layer of personalization and measurable accountability.
120 days. One complete reset. Real habits. Real data. Measurable change.
Zinzino products and testing are intended to complement—not replace—a balanced diet, healthy lifestyle, or medical care. Individual results may vary.
Not ready to enroll?
Join The FREE Pure Life Mindset Community
Join thousands of members worldwide. You'll gain access to daily check ins, live chats, gamification set up and monthly live zooms.
Stop starting over.
120 Days · One Decision · A New Standard