Founder
I don't coach this from a textbook.
I live it.
Robert “Coach Rob” Lanthier — Founder, Pure Life Mindset.
Founder
I didn't build this from a textbook.
I built it from experience.
Robert “Coach Rob” Lanthier
Founder — Pure Life Mindset
I know what it feels like to live without structure, discipline or direction. I also know what can happen when one decision becomes a new standard.
Pure Life Mindset was created from the belief that lasting transformation doesn't happen by temporarily following a diet, workout or motivational challenge. It happens when you change your habits, your environment, your standards and ultimately your identity.
My role isn't to live your life for you. My role is to give you the structure, accountability, tools and support to help you become capable of creating the life you want.
One decision can change the direction of your life.
Rob's story
From rock bottom to a new standard.
Robert Lanthier is a life and sobriety coach, entrepreneur, and founder of Pure Life Mindset. After hitting rock bottom through years of alcohol addiction, depression, and self-destruction, Robert made the decision to completely rebuild his life.
Now sober since January of 2020, he transformed not only his health and mindset, but his entire way of living—going from drinking 365 days a year to prioritizing fitness, discipline, gratitude, and personal growth 365 days a year.
Today, Robert uses his story and experience to help others break destructive patterns, reclaim control of their lives, and become the person they know they're capable of becoming.
Your past doesn't define you. Your next decision does. You're always one decision away from changing your life.
What I believe
The coaching philosophy.
Identity over intensity
Anyone can be intense for two weeks. The work is becoming a person for whom the right action is simply normal.
Structure beats willpower
Discipline is easier when the plan is decided in advance and someone is expecting to hear from you.
Ownership is non-negotiable
Coaching gives you the tools, the structure and the accountability. You take responsibility for the direction.
Sustainable or it doesn't count
If the result disappears the moment the program ends, it was never a transformation.
Behind the brand
Living the standard.
Training, coaching and showing up — the same standard Pure Life 120 asks of you.
The movement
You don't have to do it alone.
The Pure Life Mindset community is an environment of people working toward better health, a stronger mindset, real fitness, sobriety, discipline and personal growth — people who take the standard seriously and hold each other to it.
Daily check-ins, shared wins, honest setbacks and the accountability that makes hard weeks survivable. Your environment either pulls you forward or holds you back. This one pulls.
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Stop starting over.
120 Days · One Decision · A New Standard