Questions, answered straight.

Pure Life 120 is a 120-day coaching and accountability transformation. It combines a personalized protocol, the Pure Life App, weekly 1:1 coaching with Coach Rob, weekly group support and community into one structured system across habits, health, mindset and accountability.

Long enough to move past motivation and build real habits. The three phases — Reset, Transform, Become — take you from breaking old patterns to owning a lifestyle you can sustain.

People who already know much of what they should be doing but struggle to do it consistently — and who are done starting over.

$400 CAD per month for 4 months — $1,600 CAD total program investment. It is a four-month commitment.

Yes. Every Pure Life 120 participant receives full access to the Pure Life App and Community for the entire program.

Private weekly 1:1 sessions with Coach Rob cover accountability, progress, obstacles, mindset and adjustments to your protocol. Weekly group support in the Momentum Room adds education and shared momentum.

No. Your starting point is assessed and your protocol is built from there — whether you are returning after years away or already training.

Most days involve a movement block plus short daily habits around nutrition, recovery and mindset. The structure is designed to fit a working life, not replace it.

Graduates can continue with Pure Life 365 ($99 CAD/month — the ecosystem plus monthly 1:1 coaching) or the Pure Life App ($29 CAD/month — self-guided app and community).

Pure Life 365 is the graduate continuation program for people who have completed Pure Life 120 and want ongoing structure, community and monthly 1:1 coaching with Coach Rob.

Yes. The Pure Life App ($29 CAD/month) is a self-guided option that includes the app and community without 1:1 coaching. You can also start by joining the free community or taking the free assessment.

No. The alcohol reset component is optional and shaped around what you want to change.

No. Pure Life 120 is a coaching and wellness program. It is not medical, psychological or addiction treatment and does not replace appropriate professional care. Consult a qualified professional before changing your training, nutrition, supplementation or alcohol use.