Pure Life 120 · The 120-Day Pure Life Protocol
You don't need another diet.
You don't need more motivation.
You need a new standard.
120 days of structure, accountability, coaching and daily action designed to help you stop starting over and build a lifestyle you can actually sustain.
120 Days • Personalized Protocol • Weekly Coaching • Accountability • Community
The real problem
You're not lacking information.
You're lacking consistency.
- You know you should train.
- You know you should eat better.
- You know you should sleep better.
- You know you should drink less—or stop.
- You know you should take care of your body.
- You know you should be more disciplined.
Knowing what to do
is not the same as doing it.
Pure Life provides the structure, system, accountability and support required to turn good intentions into daily standards.
The Pure Life system
Habits. Health. Mindset.
Accountability.
Four foundations, one structured system — supported by fitness, nutrition, recovery, alcohol reset where relevant, supplements, community and measurement — so the parts stop competing and start compounding.
- 01
MINDSET
Build discipline, confidence, resilience, gratitude and personal responsibility.
- 02
FITNESS
Strength training, cardiovascular health, mobility, steps and daily movement.
- 03
NUTRITION
Simple, sustainable nutritional structure focused on health, body composition, energy and recovery.
- 04
ACCOUNTABILITY
Weekly coaching, progress tracking and consistent accountability.
- 05
RECOVERY
Sleep, meditation, hydration, cold exposure, sauna and recovery practices.
- 06
HEALTH
Evidence-informed wellness practices, supplementation and measurable progress.
- 07
SOBRIETY / ALCOHOL RESET
Optional support and accountability for participants who want to eliminate alcohol or fundamentally change their relationship with it.
- 08
COMMUNITY
Surround yourself with people committed to becoming better.
Founder
I didn't build this from a textbook.
I built it from experience.
Robert “Coach Rob” Lanthier
Founder — Pure Life Mindset
I know what it feels like to live without structure, discipline or direction. I also know what can happen when one decision becomes a new standard.
Pure Life Mindset was created from the belief that lasting transformation doesn't happen by temporarily following a diet, workout or motivational challenge. It happens when you change your habits, your environment, your standards and ultimately your identity.
My role isn't to live your life for you. My role is to give you the structure, accountability, tools and support to help you become capable of creating the life you want.
One decision can change the direction of your life.
Success stories
Real people.
Real change.
Every story published here comes directly from a Pure Life Mindset client, in their own words. Nothing is invented, and no result is promised — individual outcomes vary.
Video testimonial — Pure Life 120
Video testimonial — Pure Life 120
Testimonials reflect individual experiences and are not a guarantee of any health, weight-loss, sobriety or performance outcome.
The 120-day journey
Three phases. One direction.
PHASE 1 · DAYS 1–30
RESET
- Break old patterns.
- Remove excuses.
- Establish structure.
- Create discipline.
- Build momentum.
Month 1 intentionally establishes stronger structure and accountability than you are used to. The first 30 days are built to interrupt the patterns that keep resetting your progress.
PHASE 2 · DAYS 31–90
TRANSFORM
- Build consistency.
- Improve physical performance.
- Strengthen nutrition.
- Develop mental resilience.
- Improve health habits.
- Measure progress.
This is where new behaviors begin becoming normal — where the work stops feeling like a program and starts feeling like your week.
PHASE 3 · DAYS 91–120
BECOME
- Own the lifestyle.
- Reduce dependence on motivation.
- Lock in routines.
- Build your own standards.
- Plan life after Day 120.
Shift from following a program to owning the lifestyle. The objective is to establish habits, routines and identity capable of sustaining results long after Day 120.
The goal isn't to complete 120 days.
The goal is to become someone
who doesn't want to go back.
Inside Pure Life 120
What your week actually looks like.
Daily
- Personalized habits
- Nutrition
- Workouts & movement
- Recovery
- Supplements
- App accountability
Weekly
- Progress review
- Weekly report
- Momentum Room group accountability
- Private 1:1 coaching with Coach Rob
- Protocol adjustments where needed
The Pure Life App
Your entire Pure Life system.
In your pocket.
Every Pure Life 120 participant receives full access to the app — so your protocol, tracking and accountability live in one place, every day.
- Habits
- Nutrition
- Workouts
- Supplements
- Progress
- Reports
- Leaderboard
- Achievements
What's included
Everything inside Pure Life 120.
PERSONALIZED 120-DAY PROTOCOL
A structured plan based on your goals, lifestyle, habits, fitness level and starting point.
WEEKLY 1:1 COACHING WITH COACH ROB
Private sessions focused on accountability, mindset, progress, obstacles and adjustments.
WEEKLY GROUP SUPPORT — MOMENTUM ROOM
Education, motivation, accountability and shared progress with the group.
FULL PURE LIFE APP ACCESS
Habits, nutrition, workouts, supplements, recovery, progress, reports, leaderboard and achievements.
PURE LIFE MINDSET COMMUNITY
Full community access throughout the transformation.
FITNESS PROTOCOL
Progressive training and daily movement recommendations.
NUTRITION PROTOCOL
Practical nutritional structure designed around sustainable lifestyle improvement.
DAILY HABIT SYSTEM
Daily actions and accountability around movement, nutrition, mindset and recovery.
WELLNESS & RECOVERY
Meditation, sleep optimization, hydration, cold exposure, sauna and recovery practices where appropriate.
PROGRESS TRACKING
Track habits, physical progress and lifestyle changes across the full 120 days.
SUSTAINABILITY PLAN
The final phase creates the structure you continue after completing the program.
Fit check
Pure Life 120 is for you if...
This program is not for someone looking for a quick fix.
It is for someone ready to commit to becoming different.
- You're tired of starting over.
- You struggle with consistency.
- You know what to do but don't consistently do it.
- You want to lose fat and become stronger.
- You want more energy.
- You want greater discipline.
- You want to improve your relationship with alcohol or become sober.
- You want healthier routines.
- You want accountability.
- You want to improve your mindset.
- You want measurable progress.
- You want sustainable change instead of another temporary challenge.
- You're ready to take responsibility for the direction of your life.
The investment
For the next 120 days,
you won't have to figure this out alone.
PURE LIFE 120
120-Day Transformation Protocol
$400 CAD / month
For 4 months
Total program investment: $1,600 CAD total
A four-month commitment. System + weekly 1:1 coaching + accountability.
Your enrollment includes
- PERSONALIZED 120-DAY PROTOCOL
- WEEKLY 1:1 COACHING WITH COACH ROB
- WEEKLY GROUP SUPPORT — MOMENTUM ROOM
- FULL PURE LIFE APP ACCESS
- PURE LIFE MINDSET COMMUNITY
- FITNESS PROTOCOL
- NUTRITION PROTOCOL
- DAILY HABIT SYSTEM
- WELLNESS & RECOVERY
- PROGRESS TRACKING
- SUSTAINABILITY PLAN
After Day 120
Day 120 isn't the end.
Complete Pure Life 120 and choose how you continue. These are graduate options — not alternatives to the transformation.
Maintain the standard
PURE LIFE 365
$99 CAD / month
- Pure Life App & Community
- Ongoing tracking & accountability
- Group support / Momentum Room
- MONTHLY 1:1 coaching with Coach Rob
Graduate continuation program — available after completing Pure Life 120.
The system
PURE LIFE APP
$29 CAD / month
- Pure Life 120 App & Community
- Habit, nutrition, workout & supplement tracking
- Recovery & progress tracking
- Points, streaks, achievements & leaderboard
- Reports
Self-guided — does not include 1:1 coaching, weekly coaching calls or Momentum Room coaching.
Free Pure Life Alignment Assessment
Are your daily habits aligned with the life you say you want?
50 questions · Personalized results · Your Pure Life score · Free personalized 120-day protocol
Coaching tool only — not a medical or diagnostic assessment.
Measure
We don't rely only on how you feel.
Baseline → Protocol → Consistency → Retesting → Progress
Purchase Your Zinzino 120 Protocol HereHow testing fits the Pure Life method
The Pure Life 120 Protocol isn’t just about how you look or feel—it’s about creating measurable change from the inside out. That’s why Zinzino products are an integral part of the 120-day journey.
Instead of simply guessing about your nutrition, the Zinzino BalanceTest provides a blood-based measurement of your fatty-acid profile, including your omega-6:3 balance. This gives us a baseline at the beginning of the program and an objective way to track change over time.
The Zinzino BalanceOil+ provides EPA and DHA omega-3 fatty acids, combined with polyphenol-rich olive oil, as part of the nutritional foundation of the protocol.
For Pure Life 120, this creates something I believe is incredibly important:
Test → Take Action → Stay Consistent → Retest → Measure Progress
We’re not relying solely on the scale, the mirror, or how you feel. We’re adding measurable data to the transformation.
Combined with structured nutrition, physical activity, recovery, mindset work, accountability, and lifestyle changes, Zinzino gives the Pure Life 120 Protocol another layer of personalization and measurable accountability.
120 days. One complete reset. Real habits. Real data. Measurable change.
Zinzino products and testing are intended to complement—not replace—a balanced diet, healthy lifestyle, or medical care. Individual results may vary.
Not ready to enroll?
Join The FREE Pure Life Mindset Community
Join thousands of members worldwide. You'll gain access to daily check ins, live chats, gamification set up and monthly live zooms.
Questions
Everything you want to ask first.
Pure Life 120 is a 120-day coaching and accountability transformation. It combines a personalized protocol, the Pure Life App, weekly 1:1 coaching with Coach Rob, weekly group support and community into one structured system across habits, health, mindset and accountability.
Long enough to move past motivation and build real habits. The three phases — Reset, Transform, Become — take you from breaking old patterns to owning a lifestyle you can sustain.
People who already know much of what they should be doing but struggle to do it consistently — and who are done starting over.
$400 CAD per month for 4 months — $1,600 CAD total program investment. It is a four-month commitment.
Yes. Every Pure Life 120 participant receives full access to the Pure Life App and Community for the entire program.
Private weekly 1:1 sessions with Coach Rob cover accountability, progress, obstacles, mindset and adjustments to your protocol. Weekly group support in the Momentum Room adds education and shared momentum.
No. Your starting point is assessed and your protocol is built from there — whether you are returning after years away or already training.
Most days involve a movement block plus short daily habits around nutrition, recovery and mindset. The structure is designed to fit a working life, not replace it.
Graduates can continue with Pure Life 365 ($99 CAD/month — the ecosystem plus monthly 1:1 coaching) or the Pure Life App ($29 CAD/month — self-guided app and community).
Pure Life 365 is the graduate continuation program for people who have completed Pure Life 120 and want ongoing structure, community and monthly 1:1 coaching with Coach Rob.
Yes. The Pure Life App ($29 CAD/month) is a self-guided option that includes the app and community without 1:1 coaching. You can also start by joining the free community or taking the free assessment.
No. The alcohol reset component is optional and shaped around what you want to change.
No. Pure Life 120 is a coaching and wellness program. It is not medical, psychological or addiction treatment and does not replace appropriate professional care. Consult a qualified professional before changing your training, nutrition, supplementation or alcohol use.
Pure Life 120 is a coaching and wellness program. It does not replace appropriate professional medical or mental-health care.
Stop starting over.
120 Days · One Decision · A New Standard